Lead Magnets and Email Campaigns

What is a lead magnet? 

First, let's define what a lead is. In the context of our website, a lead is simply a prospect's email. 

Sometimes that can include additional data like the first name, last name, the topic of interest (condition or body part), possibly even a phone number.

Know that the more you ask beyond email, the fewer people will fill out the form completely. 

What about "magnet"? What VALUE are going to offer in exchange for their coveted email address?

PatientSites has many eBooks available for you to offer to visitors - each with a topic that will help you segment your list into conditions and interests. 

The value can take on many forms. Here are some common ones:

•  eBook download
• Upcoming event at the clinic
• Upcoming webinar or another online event
• Recorded webinar
• Podcast replay
• Video series
• Facebook group access

Here is how to set up your Lead Magnet and Email Campaign.