How to Create a Lead Page
Start collecting names and email addresses from ads or posts you make online. Lead Pages are pages that are branded FYZICAL that allow you to capture information entered by visiting consumers.
When we are posting to social media or running ads, we want the highest conversion. Conversion in this case is getting someone who clicks on your ad or post over to your website, then enters their name, email address, phone number, or other contact information in exchange of value.
The value can take on many forms. Here are some common ones:
- eBook download
- Upcoming event at the clinic
- Upcoming webinar or another online event
- Recorded webinar
- Podcast replay
- Video series
- Facebook group access
You must determine what is the highest value for your ideal consumer.
For the highest conversion, make the post/ad colors, fonts, images, headline, subheadline, and other content be a match for your landing page. To help people have confidence in your page, they need to have certainty that they are in the right place. Then, give them something that they would really value as access or a download so almost everyone would give their contact info to get it.
Do not send traffic to the home page of your website if you are looking to convert visitors to contacts on your email list, rather create a Lead Page or (landing page = the first page they see when they click over to your site from a post or ad).
To get to the Lead Page function
- Log in to PatientSites at https://hub.fyzical.com
- On the top menu, select the orange "Autom8r" button
- Choose Lead Pages