How to Build your Marketing Plan

Developing your Marketing Plan is key to your success. While it may feel a bit overwhelming at first, once you develop your plan you will have a guide to reference when all of the 'newest, latest and greatest' marketing ideas are thrown at you! Your plan should encompass your points of focus for your clinic that fit within FYZICAL's Marketing Methodology of 4/4/4 and Owned/Earned/Paid media; your budget; and your Marketing KPIs (Key Performance Indicators).

Start by listening to the Marketing Planning webinars on FYZICAL College so you can develop your local marketing plan, budget and KPIs.

1. Here's how:
   1. Go to https://fyzicalcollege.westnetmlp.com and log in*
   2. Go to Catalog>click on Marketing>Go to 4. Marketing Planning and register for the following courses and watch (in this order) OR simply click on the direct links below to instantly go to the courses:
   • 1.b Marketing Pre-Planning Process
   • 2.  Developing your Annual Marketing Budget
   • 3.  Developing your Annual Marketing Plan
   • 4.  Developing your Marketing KPIs and Metrics

*You must be logged into FYZICAL College or FYZICAL Library for the direct links to work