Collecting the Best Testimonials
So, how do you collect testimonials that will help you in your marketing - getting your ideal patients to feel like you are the one to go to for relief from their condition?
Testimonials are third-party endorsements of the quality and success of your services. Today people trust reviews and testimonials from strangers as much as friends and family's recommendations 85% of the time.
The difference between Testimonials and Reviews to me is that testimonials have more details and read more like a story.
When this is done right, testimonials can do the selling for you. Visitors to your site are more likely to believe someone else saying great things about you than they are in you saying great things about your clinic and services.
I've attached my Six Question testimonial guide that will help you collect the best testimonials.
The best way to go about testimonials is to help people tell their stories. When done right, this can be a tremendous ROI in the time you invest into a quality testimonial.
The 6 Must-Ask Questions for Best Testimonials [PDF Download]